»What is there to see?«

A new website for the Jewish Museum Munich

12/13/2016 | We won the pitch to develop the new website for the Jewish Museum Munich. An important aspect of the project involves reflecting the idea that the museum is more than just a place for collecting, storing and communicating, but also serves as a cultural meeting place. The website is designed to extend the museum into the digital space. The concept gives equal emphasis to explorative inspiration and precise information.

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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DDC 2016

Beautiful and radiant

12/06/2016 | Our new visual identity for Staatsgalerie Stuttgart won a silver prize in the »Corporate Design/Company Visual Identity« category at the DDC »Gute Gestaltung« (»Good Design«) competition. Our three-color concept for Porsche received a bronze award in the »Brand Communication« category.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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How do websites feel?

Apple's iPhone 6S is the first to have a 3D touch engine that recognizes the strength of a tap, triggers the corresponding functions and provides users with tangible feedback on their interaction. Indeed, an essential, often unterestimated aspect of the digital user experience starts much earlier …

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FORIS AG

Brand development and hierarchy

»At FORIS, we strive every day to provide top-quality financial services with the diligence and reliability people expect from us. KMS TEAM amazed us by exceeding our expectations in every respect,« Theo Paeffgen, CEO FORIS AG.

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»Inside Space«

03/01/2016 | Over 150 guests joined us on a special journey: They experienced how brands fascinate us, and how we bring brands to life as a TEAM.

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Measuring the brand: The beauty and the beast

Brands impact all company stakeholders. Key performance indicators (KPIs) visualize the progress of a brand in an objective way, allowing people to measure how this contributes to company success.

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intive

Brand development, naming, corporate design

Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a new global service provider for the development of digital products. This is where we come into play: We develop the new brand core, »Turning ideas into digital reality«. This is the starting point for the new brand values, corporate design and naming.

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Stemme

Corporate Website

Stemme’s new corporate website shows how to outwit the forces of gravity. Easy to use, the seemingly “weightless” website features bold, attention-getting images and a simple navigation structure that allows visitors to soar in the world of Stemme. An interactive world map helps people locate the nearest retailers and service partners quickly and accurately.

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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NürnbergMesse

Brand development

NürnbergMesse is one of the 15 largest exhibition companies in the world. The new brand identity positions the exhibition company as a competent and motivating event partner while strengthening its position over the long term in the face of national and international position.

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