KMS TEAM collaborated with Oettle Ferber Associates to create and design the Audi booth at the Tokyo Motor Show. The automobile manufacturer presented its latest Audi models and invited visitors to experience the brand core, “Vorsprung durch Technik”, first hand. As a follow-up to Audi’s booth at this year’s IAA, the exhibition focused on the “Audi ultra”, “Audi connect”, and “Audi e-tron” technologies.
One of the vehicle highlights was the world premiere of the new Audi A1 Sportback. In cooperation with Japan’s national women’s soccer team Audi shows a unique A1 at the Tokyo Motor Show: The Audi A1 SAMURAI BLUE in blue and white, the colors of the Japanese national team, is a tribute to Japanese soccer. “Blue Samurai” is the nickname of the national soccer team in Japan. The new vehicle is fast and agile – like a top league soccer player.
Visitors can experience Audi’s technologies by exploring the 3D exhibitions at the Technology Park: Information on Audi ultra, “Audi connect and Audi e-tron is projected on acrylic models of the vehicles, clearly explaining these innovative technologies. Touch screens dedicated to the individual technologies allow visitors to find additional details. These modular 3D exhibitions can also be adapted in a variety of ways for different purposes.
The Tokyo Motor Show, which is held for the 42nd time in 2011, is one of the world’s most important automobile trade shows. This year’s show runs from December 3-11. The Audi booth is located in East Hall 4.