07.11.2009, Opening of the voestalpine Stahlwelt

The “voestalpine Stahlwelt” opened its doors at the headquarters of the Austrian steel company voestalpine in Linz. Conceived and implemented by KMS TEAM, the visitor center offers a unique experience of steel and the voestalpine company in an interactive exhibition and associated spatial installation.

The installation is centered around 80 chrome-plated steel spheres of a diameter of up to 2.5 meters, which are suspended in space in an arrangement resembling the molecular structure of steel. This “smelter” is enveloped in a 700 square meter LED mantle, which provides a lively and ever-changing atmosphere of light and color. Over four architectural levels, the Stahlwelt conveys knowledge about the material, its history and the voestalpine company through numerous interactive and dynamic didactic elements. These include accessible spheres set up as terminals, interactive handrails, and a vertical conveyor belt of exhibits offering insights into the value creation chain.

The planning and realization of the interior architecture as well as the media conception and production were done in cooperation with jangled nerves of Stuttgart.

voestalpine is an international group of specialized and flexible companies that manufacture, process and develop high-grade steel products. With 360 production and distribution companies, the voestalpine group is represented in over 60 countries and has around 40,000 employees worldwide.

www.voestalpine.com