10.03.2011, brand development for Bench Germany

KMS TEAM will be assisting the streetwear and lifestyle brand Bench with its brand management in Germany in future. This collaboration covers strategic considerations as well as the design segment of brand development. Together with KMS TEAM, the company Americana Germany, which is responsible for the distribution of the label in the German-speaking countries and in the Benelux states, will be sharpening the profile of Bench as an urban lifestyle brand and optimising its brand identity.

The streetwear and lifestyle brand, Bench, has its origins in the skateboard and BMX scenes and was founded in Manchester in 1989 as a streetwear label for young men. Since then, Bench has further developed into an international, urban lifestyle brand for men, women and children. Bench is active as a global player in over 30 countries and has 40 franchise stores in Germany alone. Bench is owned by Americana International Ltd., with its head office in Manchester, England, and is marketed in the German-speaking countries as well as in the Benelux states by Americana Germany GmbH in Munich.