KMS TEAM designed and realized the trade fair exhibit for Heidelberger Druckmaschinen AG (Heidelberg) at the digi:media 2011. The leading solution provider for the print media industry is presenting its products and services in the three areas of “Digital Communication Management”, “Commercial Print Flexibility” and “Digital Packaging” with the motto “HEI Flexibility”. Heidelberg is also introducing its new strategic partnership with digital printing specialist RICOH at the show and explaining how their global cooperation makes it possible to provide customers with the ideal combination of digital and offset technologies.
Heidelberg gives business customers a structured overview of how flexible solutions like variable data printing, integrated work flows and cost-effective printing processes can provide especially efficient support. The communication campaign slogan of “HEI Flexibility” was featured on banners and panels, providing a consistent thematic and visual framework for zones devoted to individual themes, corresponding printing machines and counters for advice and service.
The stand architecture was designed and realized in collaboration with Schmidhuber + Partner Markenarchitekten in Munich.
The digi:media trade fair complements drupa by presenting the entire digital spectrum, from digital printing and further processing to packaging. It takes place at Messe Düsseldorf from April 7-9, 2011. The Heidelberger Druckmaschinen stand is located in Hall 6, Stand 6B45.
Heidelberger Druckmaschinen (Heidelberg) is headquartered in Heidelberg and has locations in seven countries. The company develops and produces precision printing machines, devices for computer to plate (CTP) technology and further processing, as well as software to integrate all print shop processes. Heidelberger Druckmachinen also offers service, advice and training courses. The company has approx. 16,000 employees worldwide and generated sales of 2.306 billion euros in the 2009/2010 fiscal year.