KMS TEAM created and designed Vodafone’s exhibition stand for the IFA 2011. The planning and realization of the stand architecture was completed in conjunction with Munich-based brand architects Schmidhuber + Partner. The telecommunications provider invites visitors to experience the world of Vodafone and presents integrated communication solutions for at home and on the go with the slogan “Welcome to the best network”.
The main themes of “network speed” and “network coverage” are reflected in both the communication and architecture. The center of the exhibition space features a circular stage with a sculpture made of five LED rings floating above it. “Transmission pulses” originate at this point and go out into the world of Vodafone. This central area is enclosed by a spiral-shaped construction that expands along the product and information counters throughout the entire exhibition space, symbolizing Vodafone’s “best network”. Visitors have the opportunity to experience Vodafone’s products first hand in the 1,500 square meter exhibition space and even get behind the wheel at the outdoor McLaren Cart Race. Like the Vodafone network, partner McLaren also stands for speed and high performance. The center stage hosts live bands and games.
The IFA (International Radio Exhibition) is the world’s largest trade show for consumer electronics and communication technologies. The 51st IFA 2011 will be held from September 2-7 at Messe Berlin. The Vodafone stand is located in hall 18.
Vodafone Deutschland, based in Düsseldorf, is part of the Vodafone Group. One of the largest and most modern telecommunications providers in Europe, the company has 12,000 employees and generated around nine billion euros in sales in the 2010/2011 fiscal year.