KMS TEAM redesigned the communication for the professional sports division in order to strengthen the connection between the brand and the outstanding performances of Canyon´s sponsored racing and mountain bike teams. Consistent language and design in all media further strengthens the perception and efficiency of the sponsorship activities. A striking outline in the corresponding team color was integrated as a recurring design element to highlight the content in all applications.



By designing the event media for the 2012 Roc d´Azur mountain biking festival, KMS TEAM helped Canyon further strengthen its brand presence in the European market while transporting Canyon´s attitude, also reflected in the tagline »Pure Cycling«. Canyon is one of the partners of the festival in southern France, which hosted over 18,000 cyclists who competed in different races over four days in October 2012. The cyclists had the opportunity to try the latest products and technologies, share experiences with Canyon´s professional cyclists and explore the Canyon brand to its fullest. Canyon was able to gain additional attention at the event with a unique key visual featured throughout the festival grounds as well as several communication media. 



Awards

  • Berliner Type 2016
    Silber für Storybook »We Ride History«
  • Red Dot Award: Communication Design 2016
    für 2016er Magazin »Pure Cycling«
  • Red Dot Award: Communication Design 2016
    für Storybook »We Ride History«
  • Corporate Design Preis 2016
    Auszeichnung für Corporate Typographie/Schrift/Bild
  • iF design award 2016
    für Storybook »We Ride History«
  • Best of Content Marketing 2016
    Silber für Kundenmagazin »Pure Cycling 2016«
  • BCP Award 2011
    Silber für das Canyon Bicycles Brandbook
  • Cannes Lions Design Lions 2011
    Bronze für das Canyon Bicycles Brandbook
  • iF communication design award 2011
    Gold für das Canyon Bicycles Brandbook
  • Berliner Type 2010
    Silber für das Canyon Bicycles Brandbook
  • DDC Award 2010
    Bronze für das Canyon Bicycles Brandbook
  • red dot communication design award 2010
    red dot für das Canyon Bicycles Brandbook
  • Designpreis der Bundesrepublik Deutschland 2010
    Nominierung für den Showroom »Canyon.Home«
  • red dot product design award 2010
    red dot für Showroom »Canyon.Home«
  • ADC Deutschland 2009
    Bronze für den Showroom »Canyon.Home«
  • DDC Award 2009
    Auszeichnung für den Showroom »Canyon.Home«
  • iF communication design award 2009
    Auszeichnung für den Showroom »Canyon.Home«
  • red dot communication design award 2009
    Best of the best für den Showroom »Canyon.Home«
  • Designpreis der Bundesrepublik 2008
    Silber für das Corporate Design
  • Graphis Design Annual 2008
    Gold für das Corporate- und Produkt-Branding
  • Corporate Design Preis 2007
    Shortlist-Platzierung für das Corporate Design
  • DDC Award 2007
    Auszeichnung für das Corporate Design
  • European Design Awards 2007
    Award für das Corporate Design
  • iF communication design award 2007
    Auszeichnung für das Corporate Design
  • red dot communication design award 2007
    red dot für das Corporate Design

Involved areas of expertise

Client

Canyon Bicycles

Project

Kommunikation für Profisport und Festival Roc d'Azur

Year

2013

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

Close details