KMS TEAM redesigned the communication for the professional sports division in order to strengthen the connection between the brand and the outstanding performances of Canyon´s sponsored racing and mountain bike teams. Consistent language and design in all media further strengthens the perception and efficiency of the sponsorship activities. A striking outline in the corresponding team color was integrated as a recurring design element to highlight the content in all applications.



By designing the event media for the 2012 Roc d´Azur mountain biking festival, KMS TEAM helped Canyon further strengthen its brand presence in the European market while transporting Canyon´s attitude, also reflected in the tagline »Pure Cycling«. Canyon is one of the partners of the festival in southern France, which hosted over 18,000 cyclists who competed in different races over four days in October 2012. The cyclists had the opportunity to try the latest products and technologies, share experiences with Canyon´s professional cyclists and explore the Canyon brand to its fullest. Canyon was able to gain additional attention at the event with a unique key visual featured throughout the festival grounds as well as several communication media. 



Awards

  • Red Dot Award: Communication Design 2016
    for 2016 Magazine »Pure Cycling«
  • Red Dot Award: Communication Design 2016
    for Story Book »We Ride History«
  • Corporate Design Preis 2016
    award for Corporate Typography/Font/Image
  • iF design award 2016
    for storybook »We Ride History«
  • Best of Content Marketing 2016
    Silver for customer magazine »Pure Cycling 2016«
  • iF communication design award 2011
    Gold for brandbook
  • Cannes Lions / Design Lions 2011
    Bronze for brandbook
  • BCP Award 2011
    Silver for Canyon Bicycles Brandbook
  • red dot communication design award 2010
    Red dot for Brandbook
  • red dot product design award 2010
    Red dot for showroom »Canyon.Home«
  • DDC Award 2010
    Bronze for brandbook
  • The Design Award of the Federal Republic of Germany 2010
    Nomination for showroom »Canyon.Home«
  • Berliner Type 2010
    Silver for brandbook
  • red dot communication design award Best of the best 2009
    For Showroom »Canyon.Home«
  • DDC Award 2009
    Award for showroom »Canyon.Home«
  • iF communication design award 2009
    Award for showroom »Canyon.Home«
  • ADC Germany 2009
    Bronze for showroom »Canyon.Home«
  • Graphis Design Annual 2008
    Gold for corporate and product branding
  • The Design Award of the Federal Republic of Germany 2008
    Silver for corporate design
  • iF communication design award 2007
    Award for corporate design
  • red dot communication design award 2007
    Red dot for corporate design
  • European Design Awards 2007
    Award for corporate design
  • Corporate Design Award 2007
    Shortlist placement for corporate design
  • DDC Award 2007
    Award for corporate design

Involved areas of expertise

Client

Canyon Bicycles

Project

Kommunikation für Profisport und Festival Roc d'Azur

Year

2013

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

Close details