KMS TEAM redesigned the communication for the professional sports division in order to strengthen the connection between the brand and the outstanding performances of Canyon´s sponsored racing and mountain bike teams. Consistent language and design in all media further strengthens the perception and efficiency of the sponsorship activities. A striking outline in the corresponding team color was integrated as a recurring design element to highlight the content in all applications.
By designing the event media for the 2012 Roc d´Azur mountain biking festival, KMS TEAM helped Canyon further strengthen its brand presence in the European market while transporting Canyon´s attitude, also reflected in the tagline »Pure Cycling«. Canyon is one of the partners of the festival in southern France, which hosted over 18,000 cyclists who competed in different races over four days in October 2012. The cyclists had the opportunity to try the latest products and technologies, share experiences with Canyon´s professional cyclists and explore the Canyon brand to its fullest. Canyon was able to gain additional attention at the event with a unique key visual featured throughout the festival grounds as well as several communication media.
Awards
- Red Dot Award: Communication Design 2016
for 2016 Magazine »Pure Cycling« - Red Dot Award: Communication Design 2016
for Story Book »We Ride History« - Corporate Design Preis 2016
award for Corporate Typography/Font/Image - iF design award 2016
for storybook »We Ride History« - Best of Content Marketing 2016
Silver for customer magazine »Pure Cycling 2016« - iF communication design award 2011
Gold for brandbook - Cannes Lions / Design Lions 2011
Bronze for brandbook - BCP Award 2011
Silver for Canyon Bicycles Brandbook - red dot communication design award 2010
Red dot for Brandbook - red dot product design award 2010
Red dot for showroom »Canyon.Home« - DDC Award 2010
Bronze for brandbook - The Design Award of the Federal Republic of Germany 2010
Nomination for showroom »Canyon.Home« - Berliner Type 2010
Silver for brandbook - red dot communication design award Best of the best 2009
For Showroom »Canyon.Home« - DDC Award 2009
Award for showroom »Canyon.Home« - iF communication design award 2009
Award for showroom »Canyon.Home« - ADC Germany 2009
Bronze for showroom »Canyon.Home« - Graphis Design Annual 2008
Gold for corporate and product branding - The Design Award of the Federal Republic of Germany 2008
Silver for corporate design - iF communication design award 2007
Award for corporate design - red dot communication design award 2007
Red dot for corporate design - European Design Awards 2007
Award for corporate design - Corporate Design Award 2007
Shortlist placement for corporate design - DDC Award 2007
Award for corporate design
Involved areas of expertise
Client
Canyon Bicycles
Project
Kommunikation für Profisport und Festival Roc d'Azur
Year
2013
Press contact
Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com
Close details
