As part of the new strategic orientation, OMV Commercial is doing more to make its customers the focus of all business activities. The tagline »Close to you« encompasses five customer promises that will be expressed through an optimized product and service portfolio as well as corresponding communication.

 KMS TEAM wrote corporate wording guidelines in both German and English to ensure a consistent style and tone of voice for all internal and external communication. A variety of sample communication was created on this basis to help the Sales organization effectively implement the »Close to you« positioning. Like the language style, the newly defined imagery focuses on closeness, authenticity and customer benefit. In addition to defining imagery guidelines, KMS TEAM developed a tool that helps photographers, agencies and marketing specialists choose the best photographs.

 

Involved areas of expertise

Client

OMV Commercial

Industry

Industry

Project

Corporate wording

Year

2013

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

OMV Commercial

Corporate wording

With its slogan »Close to you«, the B2B division of Austrian mineral oil company OMV is doing more to make its customers the focus of all business activities. We developed language guidelines on this basis to ensure that the new positioning would make a winning, convincing impression in all communication. The guidelines are designed like a short language guide: »Close to you in five lessons«.

Close details KMS COMMUNICATION