Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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KMS TEAM

#sticktogether

How can we make communication more tangible in the age of digital, real-time communication? We produced the sticker book #sticktogether as our 2016 Christmas gift. The medium reminds everyone to take a moment and slow down: ESC.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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Bardehle Pagenberg

Online corporate design manual

Bardehle Pagenberg is one of Europe’s largest specialists in the field of intellectual property law. The newly developed corporate design emphasizes the firm’s standard of excellence as a leading global expert in this area and is accessible to all locations in the form of an online manual.

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

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JINS

Brand development

JINS is a leading eyewear manufacturer with over 300 stores in Japan, China and the United States. We conducted an extensive relaunch to restructure and reposition the brand strategically, helping to promote the international expansion of this Japanese brand.

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KMS TEAM

LICHTGESTALTEN

We developed the interactive »LICHTGESTALTEN« installation to mark our 30th anniversary. The idea behind it: Designing brands means designing personalities.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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Bauwerk Capital

Trogerstrasse 19 brochure

»Epochal living«. The title says it all: exclusive apartments from Bauwerk Capital in Munich’s best location. We made the graphic design and copy for this brochure just as exclusive and used a specially blended metallic colour and textured paint to highlight elements of the building façade.

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Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

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OSRAM Licht AG

Annual reports

Light is OSRAM. The Annual Reports position the company as a leader with a bright future in the growth market of lighting. The cover of the yearbook 2013 glows with a circle of real LED lights. This key visual and its unique technology stand for OSRAM’s groundbreaking innovations. The key visual 2014, a horizontal beam of light interprets the great color variety in the spectrum of visible light and continues the guiding idea.

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Sternberg Alm

Publishing

Small and very elegant: We produced 6,500 copies of a lovingly designed book for Heidelberger Druckmaschinen AG for Drupa 2012. »Sternberg Alm« is where the company entertains its top clients during the trade show.

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