The construction industry is becoming more international and digital. At the same time, it faces increasing pressure to build more efficiently at lower costs. The industry is on the verge of profound changes, and pressure from competitors will continue to grow.

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For stories that pack a punch

KMS TEAM recruits creative duo Michael Pfeiffer-Belli and Anthony Underhill

04/10/2019 | Munich-based strategy and brand consulting firm KMS TEAM is strengthening its range of brand communication services – welcoming two communication experts to the team. Michael Pfeiffer-Belli (48) is taking over as the head of the Communication Team, and Anthony Underhill (45) is the new Copy Director.

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SGL Carbon


Smart. Customer-specific. Forward-looking. The new website is the main digital touch point and starting point for the next steps on SGL Carbon's digital roadmap. The new brand orientation defined our guiding principles: SGL is positioning itself as a comprehensive solution provider with a strong focus on the users of its products.

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Love change, lose control.

KMS TEAM at the CXI Conference

04/09/2019 | Together with OSRAM Continental we will present the joint venture’s brand strategy and corporate design at the largest European corporate and brand identity conference on June 7.

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Brand Portal

Digitization, globalization, demographics, health and climate are all major challenges facing the world today – as well as ZEISS’s customers. ZEISS is a leading technology company in the optical and optoelectronic industries that is standing up to these challenges with the best in state-of-the-art technological solutions.

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Red Dot


»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

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A brilliant joint venture

07/03/2018 | The best of two worlds: The OSRAM Continental GmbH joint venture represents the merger of two technology companies – from the fields of lighting and electronics. Together, they aim to accelerate technological transformations in the automotive lighting market with smart lighting solutions.

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Universität Heidelberg

Research Magazine »Hot & Cold«

Climate change is one of the greatest challenges of our time. It has now come to our part of the world, and everyone notices – even when some try to claim otherwise. Fittingly, the title theme of the 13th issue of the University of Heidelberg research magazine is »HOT & COLD«.

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MAN Energy Solutions

Corporate Design

Meeting the terms of the Paris Climate Agreement is proving to be one of the major challenges of our century. The ambitious accord aims to achieve a carbon-neutral global economy by the year 2050. MAN Energy Solutions, a global player in the engineering industry, is committed to achieve this goal with a very specific new strategy. Sustainable technologies will make up the majority of the company’s sales by 2030.

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

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Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Munich Re

Digital Brand Experience

Every interaction with a product or service shapes our perception of the brand. Today, the digital brand experience is the main factor for brand success. Based on defined brand principles, it ensures a consistent, brand-specific experience for customers across all digital touch points.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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