Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

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A new Agenda for Strategic Brand Management

12/19/2017 | Today’s brands are identities that define entire companies – far more sophisticated than the simple products or services that stood in their place a century ago. They counter the complexity of the digital revolution with their identity-forming qualities. In the future, we will interact with brands in specific theme-based patterns using innovative new interfaces.

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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Energy that inspires

KMS TEAM develops a new brand identity for MVV Energie

04/28/2017 | Mannheim-based energy company MVV has been a pioneer in energy transformation for years. KMS TEAM translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life? How can the MVV clearly and confidently communicate its own standards as an innovative service provider and driver of future energy systems?

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Gute Gestaltung 18

11/25/2017 | Deutsche Design Club honored our work on the Audi visual identity with Silver awards in the »Identity« and »Digital Media« categories. The illustrations for Diakonie won Bronze in the »Excellent Arts« category. The fourth winner was our »Let’s stick together« sticker booklet, which received Bronze in the »Corporate Communication« category.

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Universität Heidelberg

Research magazine »Woman & Man«

High heels or high performance. Whether we are born as a girl or boy, this central category plays a major role in defining our identity. But what makes us a man or a woman? Why are there two genders? Do women not have the will to power? Why do men die earlier than women?

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Iron brand: Digital brand management as success factor for Canyon

10/27/2017 | Patrick Lange won the Hawaii Ironman in 2017, and tackled the over 180km cycling route on a Canyon bike. This victory is the latest highlight in Canyon’s success story: average sales growth of 25% p.a. since 2006, the quickest growth in the entire industry, and the most popular bicycle brand in the German-speaking region.

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Consistently new: team & project becomes Consec

09/29/2017 | Team & project has managed complex programs and projects for major clients in the automotive industry for over 20 years. The firm’s strong growth provided the impetus for a new brand identity. We are responsible for the project, which spans the strategic positioning, brand and name development, the visual identity, a new website and a new design for the company’s office space.

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Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Brand Strategy as critical success factor

10/26/2017 | Our dossier, »The role of the Brand Strategist at KMS TEAM«, explains why a sustainable brand strategy is a critical success factor for companies and organizations in the digital age.

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Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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Bardehle Pagenberg


From corporate image website to knowledge platform: BARDEHLE PAGENBERG is one of Europe’s largest law firms specialized in the areas of industrial and intellectual property. As such, the company’s new website needed to meet very high standards, including communicating top quality content as well as the employees’ specific expertise.

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