9/16/2020

The visual identity we developed for MLL Munich Leukemia Laboraty has won several awards, and we're happy to announce yet another: Type Directors Club New York honored our work in the »Identity« category.

The award is a latecomer from 2019. Due to the coronavirus pandemic, we are currently taking a break from award submissions.

The goal of our new corporate design for MLL is to illustrate diagnostic procedures and therapies, making them easily understandable. The main idea behind the design is visualizing the concept of reading information in blood. We used blood cells as a key visual to symbolize MLL's work – and much more. They constitute a visual language down to the tiniest capillary, transporting the ingenuity and innovative spirit of the company.