Canyon’s success story sounds like the American dream, except in German: Sales increased from 10 to around 415 million euros in the past 16 years. Expansion into the United States and new covered micromobility concepts. Canyon shows the amazing potential of an inspiring brand.

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

Close details

Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

Close details KMS BRANDING

Canyon Bicycles

Corporate typeface

The new corporate typeface for Canyon Bicycles puts the finishing touch on the corporate design we developed for the company. Inspired by the world of cycling and the striking geometric design of the visual identity, it consistently transports the attitude of »Pure Cycling« in every medium.

Close details KMS BRANDING