3/23/2021

The title of a report in the latest issue of Manager Magazine reads: »How Racing Bike Manufacturer Canyon Aims to Become a Global Brand«. We are incredibly proud to have supported founder Roman Arnold and his team as a strategy and branding consultancy every step of the way since 2006, from startup to cult brand – from niche provider to industry benchmark.

Canyon’s success story sounds like the American dream, except in German: Sales increased from 10 to around 415 million euros in the past 16 years. Expansion into the United States and new covered micromobility concepts. Canyon shows the amazing potential of an inspiring brand.