We also won Red Dot awards in the »Corporate Design» category for our work for both ŠKODA and intive. The Red Dot Award is one of the most influential and significant design competitions in the world. 

                                                                                                               

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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intive

Brand development, naming, corporate design

Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a new global service provider for the development of digital products. This is where we come into play: We develop the new brand core, »Turning ideas into digital reality«. This is the starting point for the new brand values, corporate design and naming.

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