The basic idea: We translate the company’s two central characteristics – taking responsibility and achieving success for its customers – into a new visual identity. The new company name Consec is derived from the Latin word »consequi« = ›pursue‹ and ›achieve‹. The binary as a symbol for digital processes is transferred into the visual identity in the form of a black and white contrast and connected with the C in the brand name.
Franz-Josef Geczy, Consec Managing Director: »KMS TEAM developed a name and visual identity for us that effectively reflect our mission. Taking responsibility is our most important business principle, and the key to proactive management. This puts us in a position to successfully manage even the most sophistcated projects. Our new brand identity immediately communicates this to the general public as well as everyone within our organization.«
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