The basic idea: We translate the company’s two central characteristics – taking responsibility and achieving success for its customers – into a new visual identity. The new company name Consec is derived from the Latin word »consequi« = ›pursue‹ and ›achieve‹. The binary as a symbol for digital processes is transferred into the visual identity in the form of a black and white contrast and connected with the C in the brand name.

 

Franz-Josef Geczy, Consec Managing Director: »KMS TEAM developed a name and visual identity for us that effectively reflect our mission. Taking responsibility is our most important business principle, and the key to proactive management. This puts us in a position to successfully manage even the most sophistcated projects. Our new brand identity immediately communicates this to the general public as well as everyone within our organization.«

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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