The role of brand consulting has fundamentally changed with the advent of new human interfaces and digital communication channels. KMS TEAM’s approach is to take a truly holistic look at companies and brand management. Instead of following rigid methods, the agency takes constant change into account. This guarantees the freedom and flexibility to fully explore and rethink each brand. And it is the secret to creating solutions that have long-term success in the market.

The continuous growth of the brand consultancy means that it has to find a new office space. In autumn 2017, the agency will move to a new temporary office on Prannerstrasse 2, in the heart of Munich. The current location, a former industrial building in Obersendling, will fall victim to the growing concentration of residential space in the city.

Today, over 70 employees work at KMS TEAM, and around 10 new people are expected to join the team in 2017. Three key roles have already been filled. Barbara von Aufschnaiter (48) is the new Head of Human Resources, responsible for recruiting, human resources management and development, and employer branding. Originally from South Tyrol, she studied communication and political science in Salzburg. She has worked in human resources management for over 20 years, most of the time at renowned agencies like Serviceplan and Heye.

Brand Strategy Director Vera Schnitzlein (37) joins the team from Jung von Matt/brand identity. There, she led the Consulting Team and managed brand development for innogy and other clients, including new business. Her career path took her to Munich, Düsseldorf and Zurich. She studied advertising and market communications at Stuttgart Media University.

Anne Brit Maier (49) is forming the second strategy team for the Munich-based agency as Brand Strategy Director. She has over 20 years of national and international experience in corporate, brand, and communication strategy. Since 2008, she has helped companies and start-ups navigate their change processes as a certified systemic business coach. She has also been a lecturer at Miami Ad School Hamburg since 2010.

Winning over 500 international creative awards, the agency supports national and international companies in all aspects of brand development and management. Clients include Audi, Canyon, Diakonie, Ledvance, Munich Re, MVV Energie, Porsche Motorsport, ŠKODA, Staatsgalerie Stuttgart and Volkswagen. 

1st image left to right: Simon Betsch, Alexandra Pfister, Knut Maierhofer, Patrick Märki
2nd image left to right: Barbara von Aufschnaiter, Vera Schnitzlein, Anne Brit Maier

 

 

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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Armed for the world’s toughest endurance race

06/13/2017 | Once again, KMS TEAM has created the design for the Porsche 911 RSR and 919 Hybrid for the World Endurance Championship (WEC). The undisputed highlight of the nine championship races around the globe is the legendary 24-hour race at Le Mans on June 17 & 18, 2017.

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