The jury’s justification: »A successful, clear commitment to their collection, with effective content and design, in the face of more frequently changing temporary exhibitions.« The task was to translate Staatsgalerie’s new strategy – which focuses on the quality of the museum’s own collection – into a consistent visual identity. Our idea: Staatsgalerie becomes an empty frame for the art. The frame functions as a unifying element, but the possibilities for its color and content are endless. It vividly illustrates the diversity in art.

The German Design Council and the German Brand Institute recognizes successful brands, consistent brand management and effective brand communication with the German Brand Award. 



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Annette Koch
T +49 (0)89 490 411-368

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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