The Hofstatt brand identity stands out with its striking, modern look. The focus of the visual identity is on the existing Hofstatt wordmark, which was given a facelift and used as the basis for a complete headline typeface. As such, this distinctive, graphic-inspired typeface has become the key visual of Hofstatt.

People will see the new visual identity for the first time in the Christmas holiday campaign we also developed. Other media and activities are planned for the coming year.

 

Involved areas of expertise

Client

Hofstatt

Industry

Retail

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

Close details KMS BRANDING

Kormaran

Brand development

Kormaran is an innovative up-and-coming high-tech company that builds exclusive watercrafts for yachts. The corporate design positions the company as a premium brand.

Close details

Saturn consumer electronics

Logo

Saturn, a retail chain for consumer electronics, adopted a new strategy to enhance its position among the competition. The updated logo combines continuity and clear regeneration with a modern, timeless symbol immediately recognized by retailers and customers alike.

Close details KMS BRANDING
Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

Close details KMS BRANDING