The Hofstatt brand identity stands out with its striking, modern look. The focus of the visual identity is on the existing Hofstatt wordmark, which was given a facelift and used as the basis for a complete headline typeface. As such, this distinctive, graphic-inspired typeface has become the key visual of Hofstatt.

People will see the new visual identity for the first time in the Christmas holiday campaign we also developed. Other media and activities are planned for the coming year.