We completed a condensed fictitious brand development process for aerospace company SpaceX, which normally takes several months, in just one week. The journey covered our four competencies: our market and competitive analyses in Strategy, overarching idea and naming in Communication, visual identity in Design and corresponding digital interpretation in Interactive.

This tour de force was a lot of fun for us to prepare, implement and present. We were »inside space« and are very proud of the results as well as the enjoyable, fascinating evening.

The event was held during Munich Creative Business Week 2016. We set up a special microsite for people to suggest brands for development several weeks prior to the event. The KMS TEAM panel of judges chose the brand SpaceX for the sample brand development process from nearly 100 suggestions. 


Press contact

Annette Koch
T +49 (0)89 490 411-368

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»Munich. New York. Beijing. Tokyo.«:

A summary

03/27/2015 | The video documentation to our event »Munich. New York. Beijing. Tokyo«.

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One night: Four major cities – four perspectives

02/25/2015 | Global perspectives on the key issues of branding and design: We took around 200 design enthusiasts from companies, universities and agencies on a journey from Munich to New York, on to Beijing and finally to Tokyo.

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