The secret to Canyon’s success is a holistic brand strategy that we developed, which includes a clear-cut positioning and strong brand management. »Pure Cycling« focuses on the pure riding experience – and this mindset that we created is taking Canyon Bicycles from an insider’s tip to a global brand that is expanding to America in 2017.
Roman Arnold, founder and Managing Director of Canyon Bicycles: »KMS is fantastic. We’re very happy that we found each other 10 years ago. Without KMS, the character of our brand wouldn’t be what it is today.«
T +49 (0)89 490 411-368