The secret to Canyon’s success is a holistic brand strategy that we developed, which includes a clear-cut positioning and strong brand management. »Pure Cycling« focuses on the pure riding experience – and this mindset that we created is taking Canyon Bicycles from an insider’s tip to a global brand that is expanding to America in 2017.

Roman Arnold, founder and Managing Director of Canyon Bicycles: »KMS is fantastic. We’re very happy that we found each other 10 years ago. Without KMS, the character of our brand wouldn’t be what it is today.«

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Canyon Bicycles

Corporate typeface

The new corporate typeface for Canyon Bicycles puts the finishing touch on the corporate design we developed for the company. Inspired by the world of cycling and the striking geometric design of the visual identity, it consistently transports the attitude of »Pure Cycling« in every medium.

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Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

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Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

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Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

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Canyon Bicycles

»We Ride History« – Canyon Crew Stories

»Every Canyon tells a story«: We designed the »We Ride History« storybook to mark Canyon’s 30th anniversary. The personal stories of company employees in this book tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand.

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