The secret to Canyon’s success is a holistic brand strategy that we developed, which includes a clear-cut positioning and strong brand management. »Pure Cycling« focuses on the pure riding experience – and this mindset that we created is taking Canyon Bicycles from an insider’s tip to a global brand that is expanding to America in 2017.
Roman Arnold, founder and Managing Director of Canyon Bicycles: »KMS is fantastic. We’re very happy that we found each other 10 years ago. Without KMS, the character of our brand wouldn’t be what it is today.«
Press contact
Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com
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