A new understanding of how brands contribute value
04/09/2018 | What makes brands successful today? How is brand management changing in the era of digital revolution? We welcomed guests to our downtown office on March 8, 2018 to explore the answers to these questions at our lab »A New Agenda for Strategic Brand Management« as part of the MCBW. Thanks for joining us!
03/23/2017 | At our »Lead by Branding« event on March 9, 2017, we showed together with Audi, BLACKSPACE and Strichpunkt our new approach to corporate design in the age of digital transformation to around 250 guests.