The audience learned how a different way of working and new understanding of brand management translates into new results: a brand in dialogue. Principles that provide freedom for creativity replace rigid rules governing the design. Instead of heavy manuals, we introduced a digital brand portal accessible to the public. In other words, it’s »Lead by Branding«.
After the presentation, guests and presenters had the chance to talk, celebrate and network in our little hall until late in the night. The event was part of the Munich Creative Business Week 2017.
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