The goal of our new corporate design for MLL is to illustrate diagnostic procedures and therapies, making them easily understandable. The main idea behind the design is visualizing the concept of reading information in blood. We used blood cells as a key visual to symbolize MLL's work – and much more. They constitute a visual language down to the tiniest capillary, transporting the ingenuity and innovative spirit of the company.
Press contact
Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com
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