The goal of our new corporate design for MLL is to illustrate diagnostic procedures and therapies, making them easily understandable. The main idea behind the design is visualizing the concept of reading information in blood. We used blood cells as a key visual to symbolize MLL's work – and much more. They constitute a visual language down to the tiniest capillary, transporting the ingenuity and innovative spirit of the company. 

 

                                                                                         

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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MLL Münchner Leukämielabor

Positioning and corporate design

MLL Münchner Leukämielabor is one of the world’s leading laboratories in the field of leukemia diagnostics. State-of-the-art technologies and an interdisciplinary team of experts set new standards in diagnostics as the basis for efficient, targeted courses of therapy. The company’s strong quality and consistent forward-looking approach has earned the team of 190 employees an excellent international reputation in just 13 years.

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MLL Münchner Leukämielabor

Website

MLL is a national and international laboratory focused on diagnosing leukemia and lymphoma. Its goal is to use state-of-the-art methods to develop the best possible leukemia diagnostics worldwide – and make this accessible to all patients.

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