A regional bicycle manufacturer becomes a global brand responsible for outfitting two Tour de France teams. Simon Betsch uses the example of our long-standing client, Canyon Bicycles, to explain the interplay between brand strategy and consistent, overarching brand and business management. He highlights the various areas of potential and successes, but also pinpoints the challenges involved in working with the brand and communication.

The 11th Communication Congress is held from September 25-26 at bcc Berlin Congress Center. Around 1,500 communication managers from associations, corporations, small- to medium-sized businesses and public institutions make this event the most dynamic and multifaceted forum for professional communication in the German-speaking region.

Communication Congress itinerary

 

 

 

Involved areas of expertise

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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KMS TEAM welcomes

150 design enthusiasts

02/26/2014 | KMS TEAM welcomed around 150 design enthusiasts from companies, universities and agencies as part of the third »Munich Creative Business Week«. After a guided tour through our large office, KMS TEAM Managing Director Simon Betsch held a lecture on the topic »Activating brands - why?«.

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