A regional bicycle manufacturer becomes a global brand responsible for outfitting two Tour de France teams. Simon Betsch uses the example of our long-standing client, Canyon Bicycles, to explain the interplay between brand strategy and consistent, overarching brand and business management. He highlights the various areas of potential and successes, but also pinpoints the challenges involved in working with the brand and communication.

The 11^th Communication Congress is held from September 25-26 at bcc Berlin Congress Center. Around 1,500 communication managers from associations, corporations, small- to medium-sized businesses and public institutions make this event the most dynamic and multifaceted forum for professional communication in the German-speaking region.

Communication Congress itinerary