The writing tool manufacturer from the Black Forest presents the »One« – a collection of rollerball pens that bring sophisticated design to durable, reliable pens for everyday use. The special ultra-smooth point makes this pen especially comfortable to write with.

We prepared the strategic positioning for Schneider, worked with their team to develop the marketing concept, and defined the product communication. One main aspect of this work was creating the nickname for the pen, »The Superroller«, which reflects the writing quality of this rollerball pen and fits into the existing naming system we established for the brand (»The Page Surfer«, »The Word Accelerator«, »The Master of Style«, etc.).

We also produced a 30-second product film to mark the launch of the »One« series at this year’s Paperworld. It is now available for viewing on the Schneider website, Facebook and YouTube.

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

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