The writing tool manufacturer from the Black Forest presents the »One« – a collection of rollerball pens that bring sophisticated design to durable, reliable pens for everyday use. The special ultra-smooth point makes this pen especially comfortable to write with.
We prepared the strategic positioning for Schneider, worked with their team to develop the marketing concept, and defined the product communication. One main aspect of this work was creating the nickname for the pen, »The Superroller«, which reflects the writing quality of this rollerball pen and fits into the existing naming system we established for the brand (»The Page Surfer«, »The Word Accelerator«, »The Master of Style«, etc.).
We also produced a 30-second product film to mark the launch of the »One« series at this year’s Paperworld. It is now available for viewing on the Schneider website, Facebook and YouTube.
T +49 (0)89 490 411-368