The Red Dot Communication Design Award is organized each year by Design Zentrum NRW. It is open to all creatives from agencies and design firms, and welcomes submissions from both companies and freelancers alike. The judges select outstanding creative works that set new standards for design excellence in 16 categories.

The awards ceremony will be held at Konzerthaus Berlin on October 24, 2014.

 

 

 

Involved areas of expertise

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Bentley

Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Related projects

Brückner Technology

Corporate design

Brückner Group is a world leader in the construction of plastics processing machines and facilities. Four individual brands representing different products and services are positioned under the Brückner Group umbrella, but still appear as independent entities.

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Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

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Fubag

Logo and corporate typeface

The VNESHTECHKONTRAKT Group is a Russian manufacturer of construction machinery. The logo was enhanced and a Cyrillic typeface developed in order to increase the appeal of the German OEM brand Fubag.

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Weltholz

Brand development

Weltholz is the wood import brand of the Klöpfer group, responsible for supplying specialized dealers with different types of wood from around the world along with valuable marketing tools and information. The logo and name clearly visualize Weltholz’s areas of expertise. The tree trunks in different colors on the stylized globe indicate the diverse range of products as well as the company’s extensive reach.

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Porsche Motorsport

Corporate design

Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.

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