The brand is clear-cut, bold and visible to all - an appeal to reject uniformity, more than just pure performance positioning. Munich-based strategy and design agency KMS TEAM created a new visual identity for Audi Sport, and it's more focused, straightforward and stronger. 

For the first time, the Audi Sport sub-brand has its own CD based on the Audi corporate design - with clear, easy-to-implement design principles. The imagery is in line with the new theme »feel the powerful moment«. BLACKSPACE developed the Audi Sport logo ending. The new corporate design is accessible to the public on the Audi brand portal.