»See behind. Go beyond.« The new tagline clearly expresses MLL’s mission: to do the extraordinary, push boundaries and take responsibility. This was the starting point for the lab’s new digital identity. With all of the digitalization, technology and science – behind every sample is a person. The website content is authentic, natural, personal and approachable. MLL’s diagnostic expertise is presented in animated illustrations, for example, which lend an emotional element without ever distracting from what’s important.

The precision involved in diagnostics is reflected throughout the website and its focus on the essentials: Scientists, doctors and affected parties can find what they need quickly and easily. The simplified, intuitive structure is underscored by the bright, high-contrast design. 

 

Involved areas of expertise

Services

  • Digital brand experience
  • Digital corporate design
  • Information architecture
  • User experience design
  • Web Design

Client

MLL Münchner Leukämielabor

Industry

Biotechnology

Project

Website

Year

since 2018

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