The new website we designed for the Red Dot Award also received an award. Our new corporate designs for Audi Sport, OSRAM Continental and SGL Carbon were nominated.

Click here for the Corporate Design Preis 2019.

Press contact

Annette Koch
T +49 (0)89 490 411-368

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MLL Münchner Leukämielabor

Positioning and corporate design

MLL Münchner Leukämielabor is one of the world’s leading laboratories in the field of leukemia diagnostics. State-of-the-art technologies and an interdisciplinary team of experts set new standards in diagnostics as the basis for efficient, targeted courses of therapy. The company’s strong quality and consistent forward-looking approach has earned the team of 190 employees an excellent international reputation in just 13 years.

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Red Dot


»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

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A statement against uniformity:

The new Audi Sport corporate design

04/30/2019 | The automotive industry is facing the most radical transformation in its history - and this is affecting the major brands just as much as their sub-brands. Audi Sport tells stories about intense experiences, moments full of adrenaline, independence and self-determination.

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OSRAM Continental

Corporate Design

The new brand identity for the joint venture OSRAM Continental is based on the mission statement »Shaping the Future of Mobility Lighting with Seamless Connectivity«. We condensed it down to three design principles that are also characteristics of light: contrast, movement and focus.

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SGL Carbon

Brand development and corporate design

SGL Group – the Carbon Company undergoes a major transformation and becomes SGL Carbon. We optimize the brand story and values for use in communication, develop a new visual identity and support the implementation of the brand across all touch points.

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