This brand transformation involves a new brand identity as well as a new logo. The comprehensive rebranding of Volkswagen is the logical consequence of the strategic realignment: People will see and experience it in the vehicle design, customer contact and corporate identity. 

As part of the Volkswagen Power House, KMS TEAM is responsible for the implementation and global rollout of the new brand design. The result is a sustainable system that can be employed dynamically and intuitively across all applications and channels. It is ideally suited for the new patterns of interaction in our digital society.

'New Volkswagen' is far more than a brand identity. It encompasses a new mindset, new products and services, and a new brand experience. 

Jochen Sengpiehl, CMO Volkswagen: »At Volkswagen, our brand is the value driver and trailblazer for change. Our focus is on people's lives and their demands on the mobile world of today and tomorrow. The goal is to create a new value - with a new mindset in a connected world. With KMS TEAM, we have found a partner that is rethinking the role of design and brand communication in the digital age. 

Patrick Märki, Managing Partner KMS TEAM: »The future of mobility requires a new way of thinking. Our goal is to empower the brand to tap into new business fields quickly and convincingly, and develop existing ones - without losing its clarity. In this way, the Volkswagen brand is ideally positioned for the dynamic mobility markets.«

Press contact

Annette Koch
T +49 (0)89 490 411-368

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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A statement against uniformity:

The new Audi Sport corporate design

04/30/2019 | The automotive industry is facing the most radical transformation in its history - and this is affecting the major brands just as much as their sub-brands. Audi Sport tells stories about intense experiences, moments full of adrenaline, independence and self-determination.

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Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Porsche Motorsport

Corporate design

Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.

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Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

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BWM Next 100 BWM Next 100 BWM Next 100

BMW Motorrad names KMS TEAM lead agency for brand strategy consulting

10/25/2017 | In the future, BMW Motorrad will operate as an independent brand within the BMW Group brand portfolio. KMS TEAM won the pitch to be BMW Motorrad’s lead agency for brand strategy consulting services.

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