We penned the brand idea, mindset, and the tagline »Write it Down«. We focused the new brand identity on the significance of handwriting, and derived everything from this basis: corporate design, packaging, website, trade show identity, product communication.
Simon Betsch, Managing Partner KMS TEAM: »Schneider Pen is an excellent example: It shows that the brand can achieve its full potential if it is the driving force behind the management. We can measure the lasting success of the new brand world in the consistently increasing demand and brand awareness.«
Martina Schneider, Head of Public Relations Schneider Pen: »We also have KMS TEAM to thank for this award. We worked together over the past years to establish a unified, consistent corporate design that has advanced our brand so successfully. As a company, it's great to have an inspiring partner with whom you can grow together.«
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