We penned the brand idea, mindset, and the tagline »Write it Down«. We focused the new brand identity on the significance of handwriting, and derived everything from this basis: corporate design, packaging, website, trade show identity, product communication. 

Simon Betsch, Managing Partner KMS TEAM: »Schneider Pen is an excellent example: It shows that the brand can achieve its full potential if it is the driving force behind the management. We can measure the lasting success of the new brand world in the consistently increasing demand and brand awareness.«

Martina Schneider, Head of Public Relations Schneider Pen: »We also have KMS TEAM to thank for this award. We worked together over the past years to establish a unified, consistent corporate design that has advanced our brand so successfully. As a company, it's great to have an inspiring partner with whom you can grow together.« 

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

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Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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