The brand is clear-cut, bold and visible to all – an appeal to reject uniformity, more than just pure performance positioning. We created a new visual identity for Audi Sport, and it's more focused, straightforward and stronger.
For the first time, the Audi Sport sub-brand has its own CD based on the Audi corporate design with clear, easy-to-implement design principles. The imagery is in line with the new theme »feel the powerful moment«. The new corporate design is accessible to the public on the Audi brand portal.
- Corporate design
- Corporate design guidelines