Munich Airport got KMS TEAM on board to strengthen its brand management for the future. Specifically, the collaboration involves strategic consulting and creative services to further develop the Munich Airport brand. The focus is on sustainable growth, quality and efficiency.
»Our multifaceted business model is increasingly under pressure at a number of different points. We have a strategic partner in KMS TEAM, and together, we want to set new trends for a sustainable and digital future.« Andreas Mauer, Vice President Brand Management & Innovation at Munich Airport.
Vera Schnitzlein, Brand Strategy Director KMS TEAM: »Munich Airport faces a variety of challenges: digital transformation, cost pressure, growth beyond its core business, sustainability - in addition to figuring out how to motivate its employees for this journey. We're working with the airport team to get the brand ready for a changing business model in our digital society.«
Picture credits: Flughafen München GmbH
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