We're also thrilled about the awards we received for: the new websites for Münchner Leukämielabor and Red Dot, and the new corporate designs for OSRAM Continental and SGL Carbon.

Only 75 submissions from 7,298 works were awarded the gold iF label for outstanding design work by the prominent panel of expert judges. 

                                                                                         

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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MLL Münchner Leukämielabor

Positioning and corporate design

MLL Münchner Leukämielabor is one of the world’s leading laboratories in the field of leukemia diagnostics. State-of-the-art technologies and an interdisciplinary team of experts set new standards in diagnostics as the basis for efficient, targeted courses of therapy. The company’s strong quality and consistent forward-looking approach has earned the team of 190 employees an excellent international reputation in just 13 years.

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MLL Münchner Leukämielabor

Website

MLL is a national and international laboratory focused on diagnosing leukemia and lymphoma. Its goal is to use state-of-the-art methods to develop the best possible leukemia diagnostics worldwide – and make this accessible to all patients.

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Red Dot

Website

»The Source« is the guiding principle for our creative approach: The Red Dot website is the source of reference and inspiration in the design world. The main search functionality that covers the entire Red Dot database, spanning all award categories, submissions and participants, provides easy access to this source.

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OSRAM Continental

Corporate Design

The new brand identity for the joint venture OSRAM Continental is based on the mission statement »Shaping the Future of Mobility Lighting with Seamless Connectivity«. We condensed it down to three design principles that are also characteristics of light: contrast, movement and focus.

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SGL Carbon

Brand development and corporate design

SGL Group – the Carbon Company undergoes a major transformation and becomes SGL Carbon. We optimize the brand story and values for use in communication, develop a new visual identity and support the implementation of the brand across all touch points.

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Close details KMS BRANDING