The new self-image is visually reflected in the progressive overall identity of the brand. Munich-based branding agency KMS TEAM developed the overarching idea »Digital Horizon« to effectively express the company’s change in perspective. The new tagline »Future in the making« speaks for itself. Each element of the brand identity is part of the message, communicating the company’s mission at every touch point and in every medium: transforming energy for the sustainable progress and well-being of future generations.
The imagery is systemically relevant. The viewer adopts a new perspective, and reflects the comprehensive view of the company. The logo has a flat design without metallic effects, representing the new digital orientation of the company. Complex information and innovations are presented in 3D visuals.
Dr. Jan Dietrich Müller, Head of Group Communications and Marketing - MAN Energy Solutions: »The entirely new brand identity embodies our new strategic and technological direction through the new brand design, but also the new claim »Future in the making« which emphasizes our forward-looking approach: »Future« is the first word of the new tagline. The new brand identity is shaped by lighter colors and the progressive use of typography. This creates the design framework to present our messages in a modern way.«
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