The communication leading up to a shop opening follows a planned script to heighten people’s already positive expectations. The colors used in the Christmas campaign were chosen to make them appropriate for various cultural contexts without specific religious associations.

All retailers around the world have modules that can be adapted in line with their specific regions to suit a variety of different occasions. These can be used to meet all communication needs, from classic advertisements and shop design to communication in its particular product surroundings.

 

Awards

  • iF communication design award 2007
    Auszeichnung für die Shop-Eröffnungskampagne »3-STRIPES ARE COMING«

  • Clio Award 2007
    Shortlist-Platzierung für die Shop-Eröffnungskampagne »3-STRIPES ARE COMING«

  • Graphis Poster Annual 2007
    Finalistplatzierung für die Shop-Eröffnungskampagne »3-STRIPES ARE COMING«

  • DDC Award 2006
    Auszeichnung für die Shop-Eröffnungskampagne »3-STRIPES ARE COMING«
  • red dot communication design award 2006
    red dot für die Shop-Eröffnungskampagne »3-STRIPES ARE COMING«

Involved areas of expertise

Services

  • Communication concept
  • Product campaigns
  • Brochures
  • Motto, event title and exhibition title

Client

Adidas

Industry

Sport, Luxury & lifestyle

Project

Opening campaign

Year

2006

Links

Close details

Related projects

Astra satellite television

Brand development

Astra is Germany’s leading provider of satellite television. We developed a brand identity that would be used throughout Europe along with the tagline »Celestial television«.

More

Close details

Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

More

Close details KMS COMMUNICATION

feno

Corporate brochure

»Before light and beyond« is the tagline and approach that feno, planner and manufacturer of lighting control elements and artistic light installations, takes to its work. The corporate brochure thematically and visually showcases this idea.

More

Close details KMS COMMUNICATION

Klöpfer

Corporate image and product brochures

Customer orientation is the main element of Klöpfer’s strategic brand positioning. We consistently translated this mindset into the corporate image and product brochures to support company sales.

More

Close details KMS COMMUNICATION

Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

More

Close details KMS COMMUNICATION