The job of the reimagined Canyon Magazine is to support this expansion on a communicative level. The title, »Pure Cycling« – also the brand’s tagline – is reflected in every aspect of the magazine design: including the minimalistic format, spacious layout and use of the company’s own Canyon typeface for this specific target audience.
Carefully researched and entertaining stories share every facet of the bike manufacturer – from a brief portrait of Canyon’s first, widely acclaimed victory at the Giro d'Italia to a story about the lonely kilometers of trails through the vast natural landscape of the Himalayas. »Pure Cycling« magazine also features powerful photography and high-quality production.
A pocket-sized product catalogue with all technical data on the 2015 bikes is included as a supplement to the magazine. It is a helpful reference for customers and employees alike.
The magazine and product catalogue are published in five languages (German, English, French, Italian and Spanish).
Awards
- Red Dot Award: Communication Design 2016
for 2016 Magazine »Pure Cycling« - Red Dot Award: Communication Design 2016
for Story Book »We Ride History« - Corporate Design Preis 2016
award for Corporate Typography/Font/Image - iF design award 2016
for storybook »We Ride History« - Best of Content Marketing 2016
Silver for customer magazine »Pure Cycling 2016« - iF communication design award 2011
Gold for brandbook - Cannes Lions / Design Lions 2011
Bronze for brandbook - BCP Award 2011
Silver for Canyon Bicycles Brandbook - red dot communication design award 2010
Red dot for Brandbook - red dot product design award 2010
Red dot for showroom »Canyon.Home« - DDC Award 2010
Bronze for brandbook - The Design Award of the Federal Republic of Germany 2010
Nomination for showroom »Canyon.Home« - Berliner Type 2010
Silver for brandbook - red dot communication design award Best of the best 2009
For Showroom »Canyon.Home« - DDC Award 2009
Award for showroom »Canyon.Home« - iF communication design award 2009
Award for showroom »Canyon.Home« - ADC Germany 2009
Bronze for showroom »Canyon.Home« - Graphis Design Annual 2008
Gold for corporate and product branding - The Design Award of the Federal Republic of Germany 2008
Silver for corporate design - iF communication design award 2007
Award for corporate design - red dot communication design award 2007
Red dot for corporate design - European Design Awards 2007
Award for corporate design - Corporate Design Award 2007
Shortlist placement for corporate design - DDC Award 2007
Award for corporate design
Involved areas of expertise
Services
- Editorial design
- Catalogues
- Brochures
- Communication concept
- Production
Client
Canyon Bicycles
Industry
Sport
Project
Magazine »Pure Cycling«
Year
since 2014
Links
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