The job of the reimagined Canyon Magazine is to support this expansion on a communicative level. The title, »Pure Cycling« – also the brand’s tagline – is reflected in every aspect of the magazine design: including the minimalistic format, spacious layout and use of the company’s own Canyon typeface for this specific target audience.

Carefully researched and entertaining stories share every facet of the bike manufacturer – from a brief portrait of Canyon’s first, widely acclaimed victory at the Giro d'Italia to a story about the lonely kilometers of trails through the vast natural landscape of the Himalayas. »Pure Cycling« magazine also features powerful photography and high-quality production.

A pocket-sized product catalogue with all technical data on the 2015 bikes is included as a supplement to the magazine. It is a helpful reference for customers and employees alike.

The magazine and product catalogue are published in five languages (German, English, French, Italian and Spanish).

Awards

  • Red Dot Award: Communication Design 2016
    for 2016 Magazine »Pure Cycling«
  • Red Dot Award: Communication Design 2016
    for Story Book »We Ride History«
  • Corporate Design Preis 2016
    award for Corporate Typography/Font/Image
  • iF design award 2016
    for storybook »We Ride History«
  • Best of Content Marketing 2016
    Silver for customer magazine »Pure Cycling 2016«
  • iF communication design award 2011
    Gold for brandbook
  • Cannes Lions / Design Lions 2011
    Bronze for brandbook
  • BCP Award 2011
    Silver for Canyon Bicycles Brandbook
  • red dot communication design award 2010
    Red dot for Brandbook
  • red dot product design award 2010
    Red dot for showroom »Canyon.Home«
  • DDC Award 2010
    Bronze for brandbook
  • The Design Award of the Federal Republic of Germany 2010
    Nomination for showroom »Canyon.Home«
  • Berliner Type 2010
    Silver for brandbook
  • red dot communication design award Best of the best 2009
    For Showroom »Canyon.Home«
  • DDC Award 2009
    Award for showroom »Canyon.Home«
  • iF communication design award 2009
    Award for showroom »Canyon.Home«
  • ADC Germany 2009
    Bronze for showroom »Canyon.Home«
  • Graphis Design Annual 2008
    Gold for corporate and product branding
  • The Design Award of the Federal Republic of Germany 2008
    Silver for corporate design
  • iF communication design award 2007
    Award for corporate design
  • red dot communication design award 2007
    Red dot for corporate design
  • European Design Awards 2007
    Award for corporate design
  • Corporate Design Award 2007
    Shortlist placement for corporate design
  • DDC Award 2007
    Award for corporate design

Involved areas of expertise

Services

  • Editorial design
  • Catalogues
  • Brochures
  • Communication concept
  • Production

Client

Canyon Bicycles

Industry

Sport

Project

Magazine »Pure Cycling«

Year

since 2014

Close details

Canyon Bicycles

»We Ride History« – Canyon Crew Stories

»Every Canyon tells a story«: We designed the »We Ride History« storybook to mark Canyon’s 30th anniversary. The personal stories of company employees in this book tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand.

Close details

Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

Close details

Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

Close details KMS BRANDING
Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

Close details

Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

Close details KMS BRANDING

Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

Close details KMS DIGITAL

Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

Close details

Canyon Bicycles

Corporate typeface

The new corporate typeface for Canyon Bicycles puts the finishing touch on the corporate design we developed for the company. Inspired by the world of cycling and the striking geometric design of the visual identity, it consistently transports the attitude of »Pure Cycling« in every medium.

Close details KMS BRANDING

Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

Close details

Related projects

University of Heidelberg

Research magazines

The design and concept of University of Heidelberg’s semiannual research magazine, »Ruperto Carola«, was updated as part of the institution’s corporate design relaunch. The university tagline, »The future since 1386«, inspires the opposites chosen to shape the content and design of the publication. Each issue is dedicated to a different theme relevant to society today.

Close details KMS BRANDING

Villa Stuck

Birthday campaign »Franz von Stuck turns 150«

2013 marked the 150th birthday of Franz von Stuck (1863 – 1928), Munich’s noble artist who gave Villa Stuck Museum its name. We designed an international birthday campaign to highlight von Stuck’s role as a pioneering artist of his time.

Close details KMS COMMUNICATION

Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

Close details KMS COMMUNICATION

Audi

Museum guide

We designed the guide for the Audi museum mobile to document the creation process. Blueprints are linked to images showing the actual realization, and sketches shimmer through on the back of the Japanese-bound pages.

Close details KMS COMMUNICATION

Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

Close details KMS COMMUNICATION

Klöpfer

Corporate image and product brochures

Customer orientation is the main element of Klöpfer’s strategic brand positioning. We consistently translated this mindset into the corporate image and product brochures to support company sales.

Close details KMS COMMUNICATION

Vitra

Reference and product brochures

We worked within Vitra’s characteristic brand design to develop communication concepts for the renowned living and office furniture manufacturer – including reference and product brochures.

Close details KMS COMMUNICATION