These are the protagonists of six short films that show them in their everyday lives and their special ways of seeing the world around them. In addition to the films, we produced a look book as a magazine for the campaign, OOH elements and visual merchandising for the stores. The integrated campaign was rolled out in Japan, the United States and China.

The series of short films forms a communicative framework. Each episode is as unique as the pair of JINS glasses that the main character wears. Kazuo Yoshikawa uses traditional Japanese indigo dyes to transform textiles and paper into unique treasures. Paper artist Risa Fukui from Tokyo shows how her work blends tradition and modernity.

To develop the look book for the collection, we and photographer Alberto Venzago spent a day with each of our testimonials. Working with these fascinating people from around the world was inspiring to both us and our client. Implementing the campaign under the central theme of »Magnify Life«, the key of the brand positioning, has sharpened our view of the world.