MENTZ hired us to develop an effective brand identity that sets the company’s positioning apart from competitors more effectively. We then started our journey: After conducting extensive research on the competition, we analyzed all brand touch points from press release to trade show exhibition. Interviews with customers and employees provided insights into the strengths and potentials of the company and the industry overall. Megatrends also provided additional reinforcement for the future positioning.

We used the results to streamline the strategic positioning and derive an inspiring, yet applicable identity for all business units. Our overarching idea, »Digital Pathfinders«, expresses this in a concise way. 

Involved areas of expertise


  • Visual identity
  • Corporate design






Markenentwicklung, Corporate Design


seit 2016

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Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a new global service provider for the development of digital products. This is where we come into play: We develop the new brand core, »Turning ideas into digital reality«. This is the starting point for the new brand values, corporate design and naming.

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Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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»At FORIS, we strive every day to provide top-quality financial services with the diligence and reliability people expect from us. KMS TEAM amazed us by exceeding our expectations in every respect,« Prof. Dr. Hanns-Ferdinand Müller, member of the board FORIS AG.

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