MENTZ hired us to develop an effective brand identity that sets the company’s positioning apart from competitors more effectively. We then started our journey: After conducting extensive research on the competition, we analyzed all brand touch points from press release to trade show exhibition. Interviews with customers and employees provided insights into the strengths and potentials of the company and the industry overall. Megatrends also provided additional reinforcement for the future positioning.
We used the results to streamline the strategic positioning and derive an inspiring, yet applicable identity for all business units. Our overarching idea, »Digital Pathfinders«, expresses this in a concise way.
- Visual identity
- Corporate design
Markenentwicklung, Corporate Design