The website was significantly updated and the digital visual identity refined. The overall design has a generous, open and highly functional look. The dynamic »communication field« picks up on the tilted red orange compass needle in the logo. This distinctive, recognizable design element is featured throughout the entire brand design. The striking typography used in the brand headlines, each of which is a variation on the tagline »Turning ideas into value«, also plays a role in maintaining a consistent brand identity.

Each page opens with large blocks of content and emotional imagery. The look is dominated by the widespread use of white with red orange accents. The event calendar is the main tool available on the website, featuring export and reminder functionalities to give users an overview of all current and upcoming events. »Labels« used across all of the pages allow users to access each location and the calendar directly.

The predefined components allow a modular approach and a great deal of flexibility in design. The site’s responsive design enhances the user experience, provides a simplified interface and improved guidance. 

Involved areas of expertise

Services

  • Digital corporate design
  • User experience design
  • User-centered design
  • Target audience definition
  • Responsive design concept
  • Prototyping
  • Responsive design website
  • Graphical user interface
  • Corporate and brand websites

Client

NürnbergMesse

Industry

Service

Project

Website

Year

since 2014

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NürnbergMesse

Brand development

NürnbergMesse is one of the 15 largest exhibition companies in the world. The new brand identity positions the exhibition company as a competent and motivating event partner while strengthening its position over the long term in the face of national and international position.

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Turning ideas into value –

the updated brand identity for NürnbergMesse

07/23/2015 | We developed a new communication concept for NürnbergMesse, one of the 15 largest exhibition companies in the world. The project also involved revising the overall identity of the brand.

Close details 07/23/2015 Read more

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