The clear, streamlined layout and new typeface provide structure across all touch points. The user is center and starting point for all digital applications, which are easy and intuitive to navigate. Projects are presented in a playful way, with a focus on the product and a new presentation style that engages viewers in a dialogue.

We reduced the logo to the Phoenix wordmark, combining red, black and white in a vibrant interplay of contrasts. Now, the Phoenix design philosophy is also reflected in its visual identity – not just the many award-winning products the studio designs. 

Involved areas of expertise

Services

  • Corporate design
  • Logo development
  • Logo system
  • Key visual
  • Brand name
  • Imagery

Client

Phoenix

Industry

Service

Project

Corporate Design

Year

2017-2018

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