Stemme unites opposites – gliding and travel – by turning the glider into a motorized vehicle. This duality is reflected in the contrasting typography concept in the corporate design. It also inspires the structure of the two-part headlines, such as »Gravity, outsmarted.«. Featuring imagery from the pilot’s perspective and a streamlined, technical color palette, the visual identity reflects the brand’s premium character and transports the feeling of freedom experienced in a Stemme aircraft.
The new corporate design was established when the Twin Voyager S12 was launched on the market.
Awards
- Corporate Design Preis 2016
nomination for Corporate Design - iF design award 2016
for new brand identity
Involved areas of expertise
- KMS BRANDING
- KMS COMMUNICATION
- KMS EXPERIENCE
- KMS DIGITAL
Services
- Corporate design
- Communication concept
- Logo development
- Imagery
- Product communication
- Typography
- Visual identity
- Spatial communication
- Digital corporate design
- Product website
- Microsite
- Responsive design website
- Names and taglines
Client
Stemme
Industry
Luxury & lifestyle
Project
Brand development
Year
since 2015
Links
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