Stemme unites opposites – gliding and travel – by turning the glider into a motorized vehicle. This duality is reflected in the contrasting typography concept in the corporate design. It also inspires the structure of the two-part headlines, such as »Gravity, outsmarted.«. Featuring imagery from the pilot’s perspective and a streamlined, technical color palette, the visual identity reflects the brand’s premium character and transports the feeling of freedom experienced in a Stemme aircraft.
The new corporate design was established when the Twin Voyager S12 was launched on the market.

Awards

  • Corporate Design Preis 2016
    nomination for Corporate Design
  • iF design award 2016
    for new brand identity

Involved areas of expertise

Services

  • Corporate design
  • Communication concept
  • Logo development
  • Imagery
  • Product communication
  • Typography
  • Visual identity
  • Spatial communication
  • Digital corporate design
  • Product website
  • Microsite
  • Responsive design website
  • Names and taglines

Client

Stemme

Industry

Luxury & lifestyle

Project

Brand development

Year

since 2015

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