The logo fulfills both premises at the same time: It is an abstract representation of the geographic coordinate system used on our planet, with the round shape of the earth providing the backdrop for an illustration of nerve cells – the basis for structured thinking. The starting point for developing the typeface was the form of a stadium. The association with sports and competition is directly linked to the main idea of the project: promoting, comparing and honoring top performance.

Involved areas of expertise

Services

  • Corporate design
  • Corporate design guidelines
  • Logo development
  • Typography

Client

World Design Capital

Industry

Culture & institutions

Project

Corporate Design

Year

2006

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