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A1 Telekom Austria

Change management

A1 Telekom Austria was formed in July 2010 through the merger of Telekom Austria, the nation’s largest telecommunications service provider, and A1 mobilkom, Austria’s largest mobile communication provider. When two national giants merge, what needs to be done to get all managers and employees on board? What is involved in bringing out this shared cultural transformation?

Close details KMS COACHING

Adidas

Opening campaign

We developed all communication surrounding the opening of the adidas “Performance Centers”, flagship stores in the world’s most important cities. One main priority of this project involved developing communication that could be used in all cultures around the world.   

Close details KMS COMMUNICATION

AMT

Website

AMT (Amsterdam Molecular Therapeutics) is a biotech company specialized in the research and development of genetic therapies. The website focuses on the central element of AMT’s work: The DNA double helix structure, which is the carrier of hereditary information about genetic disorders.

Close details KMS DIGITAL

ARD

Mittagsmagazin

ARD’s Mittagsmagazin (Midday Magazine) is the first major news program shown on German public television every day. The new visual identity was developed as part of the switch to high-definition television. The design uses the progress of the day up to twelve noon to focus on the program’s content. The colors in the opening credits become increasingly lighter, imitating the transition from night to day.

Close details KMS BRANDING

Astra satellite television

Brand development

Astra is Germany’s leading provider of satellite television. We developed a brand identity that would be used throughout Europe along with the tagline »Celestial television«.

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Audi

Communicating the Audi strategy

A new brand strategy is only as good as how it is conveyed to employees, and how enthusiastic they are to work with it in practice. We developed an internal implementation concept that brings the strategy to life in new ways: It is digital, interactive, playful and informative. Vorsprung through communication!

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Audi

Museum guide

We designed the guide for the Audi museum mobile to document the creation process. Blueprints are linked to images showing the actual realization, and sketches shimmer through on the back of the Japanese-bound pages.

Close details KMS COMMUNICATION

Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

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Audi

Qube3 vehicle premiere

We designed a completely mirrored, 14-meter tall cube – »Qube3« – as an installation to introduce the Audi Q3 2011 in the heart of Barcelona. This extraordinary mirror construction reflects the environment in its façade, allowing it to merge with the rest of its surroundings. The mirrors and multimedia panels transform the interior into a seemingly endless space.

Close details KMS EXPERIENCE

Audi

Trade show exhibition IAA 2011

For the first time, Audi built its own freestanding building at the IAA 2011: the Audi Ring. The communication was inspired by the theme »Experience the Future« and aimed to create an interactive, lasting brand experience for visitors. The architecture and communication brought Audi’s brand core »Vorsprung durch Technik« and forward-looking positioning to life.

Close details KMS EXPERIENCE

Axel Springer

Annual report

More than just a media group, Axel Springer is a significant part of German post-war history. The annual report, featuring historic photos from the group’s own Ullstein photo archive, clearly illustrates the company’s role in shaping German public opinion.

Close details KMS COMMUNICATION

Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

Close details KMS BRANDING

Bardehle Pagenberg

Online corporate design manual

Bardehle Pagenberg is one of Europe’s largest specialists in the field of intellectual property law. The newly developed corporate design emphasizes the firm’s standard of excellence as a leading global expert in this area and is accessible to all locations in the form of an online manual.

Close details KMS DIGITAL

Bardehle Pagenberg

Website

From corporate image website to knowledge platform: BARDEHLE PAGENBERG is one of Europe’s largest law firms specialized in the areas of industrial and intellectual property. As such, the company’s new website needed to meet very high standards, including communicating top quality content as well as the employees’ specific expertise.

Close details KMS DIGITAL

Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

Close details KMS STRATEGY

Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

Close details KMS DIGITAL

Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

Close details KMS COMMUNICATION

Bench

Brand identity workshop

Bench is a global fashion brand based in Great Britain. The “Employees, Organization and management Culture” workshop showed participants how to implement and realize the company’s new brand identity in an effective, sustainable way.

Close details KMS COACHING

Bench

Positioning and implementation

The British lifestyle brand Bench worked with us to translate rapid growth and short-term success into a long-term brand management strategy.

Close details KMS STRATEGY

Bentley

Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

Close details KMS BRANDING

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Consec

Corporate Design, Naming, Website

team & project has managed complex programs and projects in particular for major clients in the automotive industry for over 20 years. The firm’s strong growth provided the impetus for a new brand identity. The project includes the strategic positioning, brand and name development, the visual identity, a new website and a new design for the company’s office space.

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