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A1 Telekom Austria

Change management

A1 Telekom Austria was formed in July 2010 through the merger of Telekom Austria, the nation’s largest telecommunications service provider, and A1 mobilkom, Austria’s largest mobile communication provider. When two national giants merge, what needs to be done to get all managers and employees on board? What is involved in bringing out this shared cultural transformation?

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Adidas

Opening campaign

We developed all communication surrounding the opening of the adidas “Performance Centers”, flagship stores in the world’s most important cities. One main priority of this project involved developing communication that could be used in all cultures around the world.   

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AMT

Website

AMT (Amsterdam Molecular Therapeutics) is a biotech company specialized in the research and development of genetic therapies. The website focuses on the central element of AMT’s work: The DNA double helix structure, which is the carrier of hereditary information about genetic disorders.

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ARD

Mittagsmagazin

ARD’s Mittagsmagazin (Midday Magazine) is the first major news program shown on German public television every day. The new visual identity was developed as part of the switch to high-definition television. The design uses the progress of the day up to twelve noon to focus on the program’s content. The colors in the opening credits become increasingly lighter, imitating the transition from night to day.

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Astra satellite television

Brand development

Astra is Germany’s leading provider of satellite television. We developed a brand identity that would be used throughout Europe along with the tagline »Celestial television«.

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ATOS

Corporate Design

ATOS: The clinic group aims to get its patients back into their active everyday lives as quickly as possible. They are specialized in the fields of orthopedics and joint surgery.

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Audi

Communicating the Audi strategy

A new brand strategy is only as good as how it is conveyed to employees, and how enthusiastic they are to work with it in practice. We developed an internal implementation concept that brings the strategy to life in new ways: It is digital, interactive, playful and informative. Vorsprung through communication!

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Audi

Museum guide

We designed the guide for the Audi museum mobile to document the creation process. Blueprints are linked to images showing the actual realization, and sketches shimmer through on the back of the Japanese-bound pages.

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Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

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Audi

Qube3 vehicle premiere

We designed a completely mirrored, 14-meter tall cube – »Qube3« – as an installation to introduce the Audi Q3 2011 in the heart of Barcelona. This extraordinary mirror construction reflects the environment in its façade, allowing it to merge with the rest of its surroundings. The mirrors and multimedia panels transform the interior into a seemingly endless space.

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Audi

Trade show exhibition IAA 2011

For the first time, Audi built its own freestanding building at the IAA 2011: the Audi Ring. The communication was inspired by the theme »Experience the Future« and aimed to create an interactive, lasting brand experience for visitors. The architecture and communication brought Audi’s brand core »Vorsprung durch Technik« and forward-looking positioning to life.

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Audi Sport

Corporate Design

The automotive industry is facing the most radical transformation in its history – and this is affecting the major brands just as much as their sub-brands. Audi Sport tells stories about intense experiences, moments full of adrenaline, independence and self-determination.

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Axel Springer

Annual report

More than just a media group, Axel Springer is a significant part of German post-war history. The annual report, featuring historic photos from the group’s own Ullstein photo archive, clearly illustrates the company’s role in shaping German public opinion.

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Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

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Bardehle Pagenberg

Online corporate design manual

Bardehle Pagenberg is one of Europe’s largest specialists in the field of intellectual property law. The newly developed corporate design emphasizes the firm’s standard of excellence as a leading global expert in this area and is accessible to all locations in the form of an online manual.

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Bardehle Pagenberg

Website

From corporate image website to knowledge platform: BARDEHLE PAGENBERG is one of Europe’s largest law firms specialized in the areas of industrial and intellectual property. As such, the company’s new website needed to meet very high standards, including communicating top quality content as well as the employees’ specific expertise.

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Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

Close details KMS STRATEGY

Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

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Bench

Brand identity workshop

Bench is a global fashion brand based in Great Britain. The “Employees, Organization and management Culture” workshop showed participants how to implement and realize the company’s new brand identity in an effective, sustainable way.

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Bench

Positioning and implementation

The British lifestyle brand Bench worked with us to translate rapid growth and short-term success into a long-term brand management strategy.

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Bentley

Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

Close details KMS BRANDING

Biallo

Website

The daily financial magazine biallo.de provides consumers with orientation and decision-making tools to help them manage their money. The special feature about the site: All information is written in a journalistic style by an independent editorial team. The relaunched website enhances Biallo’s journalistic approach, effectively linking the portal to powerful online comparison calculators. The result: a distinctive, powerful online brand.

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Birkenstock

Website

BIRKENSTOCK, one of the world’s most famous German brands, is relaunching its corporate website. The most important update: The website www.birkenstock-group.com features a multi-client capable CMS, which makes it possible to accommodate the content and requirements of international subsidiaries.

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Brückner Technology

Corporate design

Brückner Group is a world leader in the construction of plastics processing machines and facilities. Four individual brands representing different products and services are positioned under the Brückner Group umbrella, but still appear as independent entities.

Close details KMS BRANDING

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

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Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

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Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

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Canyon Bicycles

Corporate typeface

The new corporate typeface for Canyon Bicycles puts the finishing touch on the corporate design we developed for the company. Inspired by the world of cycling and the striking geometric design of the visual identity, it consistently transports the attitude of »Pure Cycling« in every medium.

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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Canyon Bicycles

»Pure Cycling« magazine 2015

Canyon Bicycles is chasing record after record in its core mountain bike, racing bike and triathlon markets. It makes sense that this strong brand would also make headway into new segments like »gravity«, »urban« and »fitness«.

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Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

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