Brand Strategy and Corporate Design
What will the role of the bank be in the future? Financial service provider? Consultant? Or simply a function in the MyGAFA app? In early 2018, we sat down with Zürcher Kantonalbank to think about this question.
Our goal was to evaluate the changes occurring in the banking market, as well as society overall, and to find a new, forward-looking brand management concept that would address them. The result of these efforts is a 2019 brand relaunch across all customer touch points.