Like many companies, Bench values its brand immensely – but fails to use it effectively in making operational decisions. We worked with Bench to identify the success factors for the brand, and translated them into management principles and company processes. In addition to a stronger positioning and an inspiring brand idea, we developed processes that would turn the brand into a decision-making asset in everyday operations. Strategic measures included the combination of collection development and retail, as well as the development of a competitive, on-brand distribution strategy.


Involved areas of expertise


  • Brand identity




Sport, Luxury & lifestyle


Positioning and implementation



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Brand identity workshop

Bench is a global fashion brand based in Great Britain. The “Employees, Organization and management Culture” workshop showed participants how to implement and realize the company’s new brand identity in an effective, sustainable way.

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