The corporate design clearly illustrates the relationship between the main brand and its four sub-brands Brückner Maschinenbau, Brückner Servtec, Kiefel Technologies and PackSys Global. The capital letter “B” symbolizes Brückner Group. KMS TEAM developed a unique Brückner typeface for the group. This is used for the individual company names and serves as a unifying element for all of the logos. The new corporate design emphasizes the independence of the four brands. At the same time, the endorsement “A Member of Brückner Group” indicates their affiliation with Brückner Group, showcasing the stability and security of this established family-owned business.