The corporate design clearly illustrates the relationship between the main brand and its four sub-brands Brückner Maschinenbau, Brückner Servtec, Kiefel Technologies and PackSys Global. The capital letter “B” symbolizes Brückner Group. KMS TEAM developed a unique Brückner typeface for the group. This is used for the individual company names and serves as a unifying element for all of the logos. The new corporate design emphasizes the independence of the four brands. At the same time, the endorsement “A Member of Brückner Group” indicates their affiliation with Brückner Group, showcasing the stability and security of this established family-owned business. 

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Signage
  • Orientation and directional system
  • Brand and design guidelines
  • Corporate design guidelines
  • Typography
  • Typeface development
  • Production

Client

Brückner Technology

Industry

Industry

Project

Corporate design

Year

2012

Close details

Related projects

Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

Close details KMS BRANDING

Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

Close details KMS BRANDING

feno

Corporate design

We developed a corporate design for feno, a planner and manufacturer of lighting control elements and light installations. This visual identity reflects the company’s holistic approach to its work. For the logo, KMS TEAM developed a »light alphabet« based on a 16-point grid inspired by the circuit cards used in technical lighting products.

Close details KMS BRANDING

Kormaran

Brand development

Kormaran is an innovative up-and-coming high-tech company that builds exclusive watercrafts for yachts. The corporate design positions the company as a premium brand.

Close details

Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

Close details KMS BRANDING

Sitrak

Corporate Design

SITRAK is a joint truck brand from MAN and Sinotruk that is striving for a leading position in the high-growth markets of Asia and Africa. With its compact, metallic appearance, its new corporate design positions SITRAK as a robust brand and therefore as perfectly suited to the demands of emerging countries.

Close details

Von Rosen

Corporate design

Vonrosen is a Berlin luxury fashion label whose products are only available online by personal invitation. The minimalistic, urban edge of the corporate design reflects the classic, austere style of the collection.

Close details KMS BRANDING