The type leans to the left, inspiring athletic associations such as »climbing«, »speed« and »braking«. It clearly sets Canyon apart from its competitors. The slant of the wordmark corresponds to the angle of the down tube of the bike frame. Here, the label and product merge into a single unit.
Awards
- Red Dot Award: Communication Design 2016
for 2016 Magazine »Pure Cycling« - Red Dot Award: Communication Design 2016
for Story Book »We Ride History« - Corporate Design Preis 2016
award for Corporate Typography/Font/Image - iF design award 2016
for storybook »We Ride History« - Best of Content Marketing 2016
Silver for customer magazine »Pure Cycling 2016« - iF communication design award 2011
Gold for brandbook - Cannes Lions / Design Lions 2011
Bronze for brandbook - BCP Award 2011
Silver for Canyon Bicycles Brandbook - red dot communication design award 2010
Red dot for Brandbook - red dot product design award 2010
Red dot for showroom »Canyon.Home« - DDC Award 2010
Bronze for brandbook - The Design Award of the Federal Republic of Germany 2010
Nomination for showroom »Canyon.Home« - Berliner Type 2010
Silver for brandbook - red dot communication design award Best of the best 2009
For Showroom »Canyon.Home« - DDC Award 2009
Award for showroom »Canyon.Home« - iF communication design award 2009
Award for showroom »Canyon.Home« - ADC Germany 2009
Bronze for showroom »Canyon.Home« - Graphis Design Annual 2008
Gold for corporate and product branding - The Design Award of the Federal Republic of Germany 2008
Silver for corporate design - iF communication design award 2007
Award for corporate design - red dot communication design award 2007
Red dot for corporate design - European Design Awards 2007
Award for corporate design - Corporate Design Award 2007
Shortlist placement for corporate design - DDC Award 2007
Award for corporate design
Involved areas of expertise
- KMS BRANDING
- KMS EXPERIENCE
- KMS DIGITAL
Services
- Visual identity
- Corporate design
- Logo development
- Imagery
- Signage
- Building branding
- Orientation and directional system
- Brand and design guidelines
- Brand book
- Packaging and product branding
- Product labeling
- Editorial design
- Typography
- Typeface development
- Spatial communication
- Exhibition and showroom concept
- Corporate architecture
Client
Canyon Bicycles
Industry
Sport
Project
Corporate design
Year
since 2005
Links
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