The type leans to the left, inspiring athletic associations such as »climbing«, »speed« and »braking«. It clearly sets Canyon apart from its competitors. The slant of the wordmark corresponds to the angle of the down tube of the bike frame. Here, the label and product merge into a single unit.

 

Awards

  • Berliner Type 2016
    Silber für Storybook »We Ride History«
  • Red Dot Award: Communication Design 2016
    für 2016er Magazin »Pure Cycling«
  • Red Dot Award: Communication Design 2016
    für Storybook »We Ride History«
  • Corporate Design Preis 2016
    Auszeichnung für Corporate Typographie/Schrift/Bild
  • iF design award 2016
    für Storybook »We Ride History«
  • Best of Content Marketing 2016
    Silber für Kundenmagazin »Pure Cycling 2016«
  • BCP Award 2011
    Silber für das Canyon Bicycles Brandbook
  • Cannes Lions Design Lions 2011
    Bronze für das Canyon Bicycles Brandbook
  • iF communication design award 2011
    Gold für das Canyon Bicycles Brandbook
  • Berliner Type 2010
    Silber für das Canyon Bicycles Brandbook
  • DDC Award 2010
    Bronze für das Canyon Bicycles Brandbook
  • red dot communication design award 2010
    red dot für das Canyon Bicycles Brandbook
  • Designpreis der Bundesrepublik Deutschland 2010
    Nominierung für den Showroom »Canyon.Home«
  • red dot product design award 2010
    red dot für Showroom »Canyon.Home«
  • ADC Deutschland 2009
    Bronze für den Showroom »Canyon.Home«
  • DDC Award 2009
    Auszeichnung für den Showroom »Canyon.Home«
  • iF communication design award 2009
    Auszeichnung für den Showroom »Canyon.Home«
  • red dot communication design award 2009
    Best of the best für den Showroom »Canyon.Home«
  • Designpreis der Bundesrepublik 2008
    Silber für das Corporate Design
  • Graphis Design Annual 2008
    Gold für das Corporate- und Produkt-Branding
  • Corporate Design Preis 2007
    Shortlist-Platzierung für das Corporate Design
  • DDC Award 2007
    Auszeichnung für das Corporate Design
  • European Design Awards 2007
    Award für das Corporate Design
  • iF communication design award 2007
    Auszeichnung für das Corporate Design
  • red dot communication design award 2007
    red dot für das Corporate Design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Imagery
  • Signage
  • Building branding
  • Orientation and directional system
  • Brand and design guidelines
  • Brand book
  • Packaging and product branding
  • Product labeling
  • Editorial design
  • Typography
  • Typeface development
  • Spatial communication
  • Exhibition and showroom concept
  • Corporate architecture

Client

Canyon Bicycles

Industry

Sport

Project

Corporate design

Year

since 2005

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

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Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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Canyon Bicycles

»We Ride History« – Canyon Crew Stories

»Every Canyon tells a story«: We designed the »We Ride History« storybook to mark Canyon’s 30th anniversary. The personal stories of company employees in this book tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand.

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Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

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Canyon Bicycles

»Pure Cycling« magazine 2015

Canyon Bicycles is chasing record after record in its core mountain bike, racing bike and triathlon markets. It makes sense that this strong brand would also make headway into new segments like »gravity«, »urban« and »fitness«.

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Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

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Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

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Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

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