The wide popularity of the reformed pension insurance is the result of the seamless interconnection of structural and communicative measures.

The new visual identity conveys credibility and a strong partnership – a strong union has been formed out of the very different designs of the individual insurance companies. The minimalistic corporate design is very well-accepted both internally and externally, and is especially suitable for high volumes of copies. 

 

 

Awards

  • Corporate Design Joseph Binder Award 2006
    Award for corporate design
  • red dot communication design award 2006
    Red dot for corporate design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo system
  • Logo development
  • Pictograms
  • Imagery
  • Signage
  • Building branding
  • Brand and design guidelines
  • Corporate design guidelines
  • Communication concept
  • Online design manual

Client

Deutsche Rentenversicherung

Industry

Finance & insurance

Project

Corporate design

Year

2005-2009

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