The wide popularity of the reformed pension insurance is the result of the seamless interconnection of structural and communicative measures.
The new visual identity conveys credibility and a strong partnership – a strong union has been formed out of the very different designs of the individual insurance companies. The minimalistic corporate design is very well-accepted both internally and externally, and is especially suitable for high volumes of copies.
Awards
- Corporate Design Joseph Binder Award 2006
Award for corporate design - red dot communication design award 2006
Red dot for corporate design
Involved areas of expertise
Services
- Visual identity
- Corporate design
- Logo system
- Logo development
- Pictograms
- Imagery
- Signage
- Building branding
- Brand and design guidelines
- Corporate design guidelines
- Communication concept
- Online design manual
Client
Deutsche Rentenversicherung
Industry
Finance & insurance
Project
Corporate design
Year
2005-2009
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