The superimposed letters in the key visual play with light and partial shade, simulating aspects of a light installation. The corporate design unites the company’s competencies, showing artists and architects the aesthetic dimension of feno’s work with the challenging, complex medium of light. The design clearly reflects feno’s outstanding production quality and product expertise for original equipment manufacturers that use the company’s products.

Awards

  • Annual Multimedia 2011
    Award for web presence
  • iF communication design award 2010
    Award for image brochure
  • iF communication design award 2010
    Award for corporate design
  • Graphis Design Annual 2010
    Gold for image brochure
  • Corporate Design Award 2010
    Award for corporate design
  • Berliner Type 2010
    »Diplom Konzept« for image brochure
  • DDC Award 2010
    Silver for Corporate Design
  • DDC Award 2010
    Bronze for image brochure

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Key visual
  • Typography
  • Typeface development

Client

feno

Industry

Service

Project

Corporate design

Year

2009

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feno

Name and tagline

feno, formerly known as kwl-lighting, manufactures light control elements and is also responsible for planning and implementing light installations. The company combines its outstanding technical expertise and artistic, aesthetic approach in its characteristic project work.

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feno

Corporate brochure

»Before light and beyond« is the tagline and approach that feno, planner and manufacturer of lighting control elements and artistic light installations, takes to its work. The corporate brochure thematically and visually showcases this idea.

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feno

Website

feno is a mediator between two worlds – lighting technology and the experiences it produces. The international company creates impressive and unique installations. In line with the tagline »before light and beyond«, the new website illustrates how a seemingly ordinary technology can create truly magical, artistic results.

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